Not Not Fun: un sello a imitar

En esta época de crisis, comercial y creativa, buscar referencias que están funcionando en otros países puede ser un aliciente y, sobre todo, un modelo a imitar en el mundo de la música. Una vez más, desde Estados Unidos, tal vez por aquello de que la música independiente en este país hace décadas que ha conseguido sobrevivir gracias al talento, llega otro de esos ejemplos donde sonido y estética van de la mano. Not Not Fun es arte por dentro y por fuera.

SALON SINSAL: U.S. Girls + Sun Araw: 7 de novembro _ MARCO _Vigo _12€. _20:30H

LA’s Not Not Fun is definitely positioned as the most interesting hub of creative activity in recent times right now. They’ve 150+ releases under their belt in various formats and just a few years. I’ve always sensed that Pocahaunted were the main dish (not musically, but spiritually?) and after a short search session it’s not shocking to find that the label is run by Amanda Brown (of Pocahaunted) and hubby Britt Brown.

Not Not Fun releases “noise, experimental, psych-folk, spazzy/weird/art-damaged no-wavey inspired rock, math rock, noise rock, lo-fi, acoustic, drone to everything in between” in limited packages and their artwork is supercool. I’m repeating my thesis that artistically they’re making a bigger impact than they’re supposed to, given that their music is super leftfield and hard to get into. Yet they’ve become one of the main movers in the psych-folk-drone scene and what started as a small label is now pushing into vaster territory. Kudos!

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